Mark Devlin said: "First of all I would like to stress that season tickets still offer fans the best value for money over the season. I will be writing to all our season ticket holders to explain the new price structure in more detail.
"Having spoken to the directors, the Football League and representatives of the Supporters’ Trust we have taken the decision to reduce ticket prices when purchased prior to a matchday.
"It’s important for fans to understand that despite the increase in matchday and season tickets prices this club is still likely to suffer a financial shortfall at the end of the season. That said, it will still be a massive improvement on recent financial performances.
"When I joined Swindon Town I was keen to ensure that the Club speaks more frequently with its supporter base to gain a better understanding of their thoughts and requirements. I hope the decision to reduce matchday prices, albeit when purchased in advance of a matchday, will show the fans evidence of this process in action."