"The latest statement from the club will almost certainly mean that there will be a late rush to buy tickets at the discounted prices, as people have been waiting to find what other alternatives might be offered, in particular because as recent as last week Bob Holt indicated that there would be some incentive for the wing seats." commented TrustSTFC Chairman Tony Norris, "But what the club has still failed to realise is that there are those that just can not afford the increase. If the club are so pleased with the way ticket sales are going, we suggest they do the like with like comparisons for ticket sales a few days before the end of the discount period."
"Having spent time discussing the ticket pricing issue with the club, we felt they had understood the importance of making a concession to fans and try selling them the dire circumstances that the club finds itself in" stated Leigh Collett, TrustSTFC Treasurer.
"We believed that changes could be made to ensure that fans had adequate time to decide, and be given some price options, to ensure that the number of season ticket holders could be maintained at last year's level. What the club has failed to recognise is that a great number of its supporters are football fans following Swindon, weren't born in or near Swindon, and have adopted the club. The club just isn't in their blood to the tune of £21 per game." continued Collett.
In reaction to Bob Holt's defence of the club's marketing activities Collett comments "Bob has listed a number of activities that Dunwoody's 'free' marketing team have achieved, such as the Sporting Dinners, improved the Executive suite match menu, Corporate 6-a-side, etc.. TrustSTFC recognises these achievements as being important for the future development of the club's off-field activities, however, since April Dunwoody have been invoicing for these types of events and, we understand pass a royalty to the club, so to say they are working for free is mis-information."
"With the exception of the Informer, the only task that they aren't paid for is the marketing of the season ticket renewals, something that is considered to be their most important marketing event in the any club's calendar. At a small club like Swindon, this is worth £500,000 in revenue. It would appear that Dunwoody are putting their own interests in front of the club's." finished Collett.
Norris Concluded "Whatever right or wrong has happened, we must all get behind the club and support it through these difficult times. We can only hope, however, that the club takes more consideration, and treats seriously, the views of TrustSTFC, the Supporters Club and individual fans, because without them, the club will not exist."